Jul 21 2008

eduWeb keynote

Posted by Jacob at 1:12 pm

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Mark Greenfield presented the opening keynote for eduWeb2008. Here are a few notes from his presentation. His full presentation is at http://markgr.com/presentations/eduweb2008

Mark opened his presentation with an interesting idea of re-thinking the way we look at the Web. Two people might see the same thing in a different light.

top 10 web trends (this list is in reverse order):

  1. The end of print
    • Kindle and how it might transform student text books
    • Editor of NY times says there will not be a print version of the newspaper
  2. The World Network
    • Web 2.0 connects people Web 3.0 will connect people and things.
    • Using loopt to locate people using a cell phone
    • MIT and iFind that shows your friends are in relationship to you
    • eSuds Find out the status of laundry machines before you
  3. Virtual Reality
    • Second Life (not that great)
    • Club Penguin (virtual world for elementary students)
  4. E-mail is soo dead
    • Hi-jacked by the forces of evil
    • Used for things it was never intended for
    • Teens are using email less and less (facebook, AIM, SMS)
  5. The read/write web
    • Anybody with a browser can write to a Web site
    • Average person can now make a blog, Web site or a wiki
    • The people formerly know as the audience. From monolog to dialog. Audience based navigation compared to community based.
  6. Information overload
    • User generated content is mostly white noise. Importance of information literacy.
    • Findability vs. usability
    • aideRSS to filter RSS feeds for importance.
    • Fine line between crowds and ignorance of the masses
  7. Redefining time
    • Students expect things to happen right now.
    • Expectations of a disaster for Univ. of Buffalo. Crafting a message in an emergency can sometimes delay an actual decision.
    • twitter: asynchronous or synchronous? Both.
    • qik: cell phone live web video broadcast.
  8. The end of walled gardens.
    • The web site is no longer the only place to get information (RSS, iTunes, etc.)
    • The conversation has left the blogosphere.
    • Time to think not about your Web site but your overall Web presence.
  9. (Idea of) Community
    • The Web is a global community of conversation.
    • Humans are pack animals
    • Book: the clutrain manidesto
    • Social networking is a feature not a destination. - Chris Anderson
    • Ning is taking over some of the things that blackboard provided.
  10. Mobile
    • People never part with their cell phone.
    • People don’t adopt mobile devices they marry them.
    • Most important part of mobile is 24/7 connectivity.
    • Form factor is a challenge, but is being addressed with laser keyboards, projectors.

Strategies for dealing with top 10.

  • Focus on the relationships. “I want a blog. Why?”
  • Book: groundswell. (People Objectives Strategy Technology (POST))

The Seven things to do in the age of internet

  1. Be first (if you aren’t going to be first you “damn well” better be the best.)
  2. Keep it moving
  3. Use an authentic voice. Real people provide real content.
  4. Tell the truth.
  5. Build a community.
  6. Cede control.
  7. Believe again.

CMO - The chief marketing officer. Should change to community management officer. CMO needs to represent the community first and the institution second.

The one most important skill you need to have as a Web person is adaptability to change.

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2 Responses to “eduWeb keynote”

  1. Matt Herzberger.com » Blog Archive » All of eduWeb 2008 Says:
    July 22nd, 2008 at 6:35 am

    [...] eduWeb keynote NEW 5:30pm 7/21/08 [...]

  2. Internet Marketing Says:
    September 23rd, 2008 at 11:54 pm

    Very valid points in deed. I’m not sure what the deal is with email now day’s. Good point.. Kind of odd if you ask me. Great blog post here. Keep up the good work.

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