eduWeb2008 - Day 3
The last day of this whirlwind of a conference provided some interesting ideas and insights for me. While a lot of other people are in a hurry to get a conference wrap-up post up, I think I am going to let things soak for a while. Probably the only way to do it since we wrapped everything up with @karinejoly’s phenomenal closing keynote! Below are a few quick highlights from today’s sessions.
I started out with the Keys to Effective Web site Management. Sarah from Santa Clara University gave some interesting insights on managing content from the perspective of a copywriter. Her 80% organization/20% composition idea was especially interesting since we always hear about people having problems lifting a Web site from idea to finished product.
@mmbc (Melissa Cheater) presented on SkoolPool which is a “facebook” application for students and schools. I use quotes around facebook because it appears that they have built the newest release of the product using OpenSocial. If this is the case, it is nice to have a one stop shop for manging your social media networking with prospective students. Will be interested to see how this develops in the future.
The next session was about using new media channels to aquire students. While the presentation wasn’t anything to write home about, it did provide some insight as to how we should go about advertising on the different social networks. One quote that I really liked was “New media is not, was not and never will be supported by advertising.” As a marketer this presents us with a challenge on how to interact with our target audience using the tools that they are already using.
The closing keynote by @karinejoly was probably one of my favorite sessions of the whole conference. She did an outstanding job of presenting on how to “raise and leverage” the different communities that we are starting to interact with. I was looking through my notes that I took of her presentation and it automatically inspires new ideas. Can’t say that I have ever had that happen before.
As I try to absorb everything that I have taken in at the conference, I am trying to get my arms around the great experiences that I had. For starters, staying at the Trump hotel was an experience all in itself. Then I had the chance to meet some really great people in the industry that I have been tweeting with and some that I hadn’t. Exchanging the stories of our frustrations is a great way to reassure me that there is someone else out there in my shoes going through the same thing.
After all of this information soaks, I’ll be posting a Top 5 or Top 10 things to take away from #eduweb2008 make sure to check back.
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