August stats
School is starting to pickup and so is the traffic on the Web site. We see significantly more traffic than we did last year at this time with almost 8,500 more visitors. We are almost back to 2006 levels when we did a significant file clean-up on the Web server. With almost 46,000 unique visitors to our Web site every month, we continue to prioritize content to meet our marketing goals.
The admission area saw slightly more visitors than last year this time, as did Central College Abroad. The athletics site grew the most having just over 3,800 more unique visitors than they did last year at this time. We continue to seek new ways to drive traffic to our Web site.
It is also important to note that the use of our department Web sites is increasing. We continue to investigate new strategies on how best to maintain this section of our Web site while having a hands-off approach on content maintenance.
Also new this month is a heatmap of the homepage to help us understand how people are using the homepage of the Web site. Data was collected last week starting on Monday until we reached 5,000 visitors on the Web site.
September 4th, 2008 at 2:45 pm
Great stuff, I think heatmaps are an essential part of any successful website. Whether it be for conversions, or a overall user experience/usability. I’m currently undergoing some heatmap tests myself for some clients, I’ll post the results on internet marketing blog when I finish. I will tell you though that some of my clients can expect some HUGE necessary changes. What type of software/hardware are you using for these tests?
September 4th, 2008 at 3:11 pm
Thanks for your comment Justin!
We are using the CrazyEgg service via JavaScript to capture data for our tests. I haven’t been too surprised with the data that we are seeing. It does help to see the data embedded on the Web page rather than just numbers.