HighEdWeb: Day 2
Day two of the highedweb conference is in the books. There were lots of great conversations with many different people from various backgrounds and the presentations happened to be pretty good as well.
I started off with a presentation from @jjsteffe on using the cloud to help you get things done. The usual suspects where there: Flickr, Google App Engine, Amazon S3 and EC2. He did call to our attention a program called panda streaming which allows you to do your own video streaming while storing on S3 and EC2. This might be a pretty good option.
Next was the press release 2.0 given by @mherzber. The presentation that Matt gave has been around for a while and there wasn’t anything earth shattering. However, he did give me some ideas for how to work with our writers to use social media in their releases to get it in play. He also mentioned socialmediarelease.org which I have known about for a while, but haven’t had the chance to go through with our writer.
We checked out the search engine optimization seminar as well. There were some interesting tidbits of information in it and called to our attention that SWO is a best practice and not a quick fix. He also called to our attention that we need to sift through the analytics data to see what search terms people are using to get to our site so you can get better rankings.
After lunch Kyle Ford from Ning presented on the general topic of social networking. After a little bit of history he really plugged the Ning social network which has a lot of great features while maintaining some data portability. It was cool to see the way different people were using Ning and the players involved. It was also nice to get some more ammo to move the dinosaurs out of the old media mentality.
For the last session I checked out @tsand’s presentation on using video for student life. He brought up some interesting points and provided some comic relief which was welcomed after taking in all of this information.
HighEdWeb continues the science fair style poster sessions which lets you collect information at your own pace depending on what you are interested in. There were some people that were displaying some really interesting things. There was a digital signage group, and the guys from Xaiver were there showing off the awesomeness that is their admitted student portal.
After the poster sessions we went into the “lightning round” which provided some interesting thoughts on a variety of topics. We started off talking about distributed content management and came full circle on how to keep employees.
After taking in all of that information we headed out for some dinner at the Discovery station. Taking a bunch of geeks to a science museum is never a good idea…but we endured getting our geek on and had a little fun.
December 12th, 2008 at 1:56 am
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